How CrossFit and 23andMe Are Moving from Health to Primary Care
Health Populi
OCTOBER 28, 2021
Let’s start with the news about CrossFit and 23andMe, then synthesize some key market forces that will help us anticipate more ecosystem change for 2022 and beyond. This combination is meant to deliver, in the words of 23andme, “individualized primary care that empowers consumers to live healthier lives.”
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