The Patient as Prescription Drug Payer – The GoodRx Playbook
Health Populi
OCTOBER 12, 2022
I collaborated with GoodRx on a “yellow paper” discussing The Health Consumers as Payer , with implications and calls-to-action for pharma and life science companies. Gallup and West Health have been studying Healthcare in America , finding in their June 2022 consumer survey that one in four people in the U.S.
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