2014 Year in Review: Consumer Engagement
Chilmark Research
DECEMBER 9, 2014
For better or for worse, 2014 was a big year for consumer engagement. The death of Aetna’s CarePass reflects the twofold reality that big payers lack both the internal leadership and the consumer buy-in to introduce new methods of engagement. The post 2014 Year in Review: Consumer Engagement appeared first on Chilmark Research.
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