From Better for Me to Better for “We” — NielsenIQ’s New Consumer Hierarchy of Health
Health Populi
JANUARY 21, 2022
We are more “conscious consumers,” expecting both the usual, traditional product efficacy — whether for household cleaning products or over-the-counter medicines — and at the same time, the dual expectation in NielsenIQ’s words to deliver on the health of the planet along with the health of themselves.
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