Pharma’s Future Relevance Depends on Empathy, Messaging, Partnering, and Supporting Patients and Providers
Health Populi
SEPTEMBER 1, 2020
in May and June 2020. Top-line, Accenture points to four pillars on which the pharma industry can “reinvent its relevance,” as the report title suggests: To express greater empathy, understanding the patient experience of delaying treatment, financial impacts, and mental health challenges the pandemic has caused.
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