Digital Health Tools Are Finding Business Models – IQVIA’s 2021 Read on the Health of Digital Health
Health Populi
JULY 22, 2021
Today, one-half of the categories speak to more “medical”/clinical areas that are disease specific, addressing women’s health, medication adherence, and healthcare administration workflows. Business models are emerging to support the adoption of apps, four general commercial models shown in the picture Exhibit 31.
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