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Digital Health Tools Are Finding Business Models – IQVIA’s 2021 Read on the Health of Digital Health

Health Populi

Today, one-half of the categories speak to more “medical”/clinical areas that are disease specific, addressing women’s health, medication adherence, and healthcare administration workflows. Business models are emerging to support the adoption of apps, four general commercial models shown in the picture Exhibit 31.

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COVID-19 Accelerated Digital Health Investments…But It Helps to Be Bigger, Mature and Scaling

Health Populi

The research was conducted among 335 respondents, which included 182 digital health companies polled between November 2020 and March 2021. Digital health companies represented 60% of the sample, the other 40% of which were consulting firms, subsidiaries of providers/payers/life science companies and tech corporations, and investors.

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The Coronavirus Pandemic Turbocharged Digital Health Investment in 2020

Health Populi

This funding record (“already” before year-end, tallied by the third quarter as Rock Health notes) was driven by “mega”-deals accelerated during the public health crisis of COVID-19. based digital health start-ups adding up $9.4 In the third quarter of 2020, some $4 billion was invested in U.S.