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Digital Health Tools Are Finding Business Models – IQVIA’s 2021 Read on the Health of Digital Health

Health Populi

We are seeing the curation and expansion of digital health “formularies” as we understand approved lists of medicines that undergo scrutiny for cost-effectiveness. Business models are emerging to support the adoption of apps, four general commercial models shown in the picture Exhibit 31.

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The Coronavirus Pandemic Turbocharged Digital Health Investment in 2020

Health Populi

Corporate investors comprised two-thirds of financiers into digital health, making 149 investments in digital health in the first nine months of 2020. Four groups made up most of this investment cohort: health care providers, technology companies, biopharma/life science, and health care payers.