Geonetric

AUGUST 17, 2021

Strategic Benefits Diversity, equity and inclusion (DEI) aren’t buzzwords. They’re responsibilities, especially in the healthcare industry. DEI can directly impact patient access to care, outcomes and quality of life, as well as staff recruitment and job satisfaction.

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Geonetric

APRIL 26, 2021

Attend a free webinar that offers an overview of the mechanics and art of writing compelling content for healthcare consumers. Well-written content that answers user questions and helps them complete tasks is essential to a successful digital strategy.

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Geonetric

SEPTEMBER 8, 2022

What Google is trying to achieve with the helpful content update The new helpful content update from Google promises a robust people-focused change to how users search. Artificial intelligence takes a greater role in what appears on search engine results pages after being trained to think and analyze like the average user.

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Geonetric

MAY 15, 2020

Still, some patients may consider whether they should risk exposure to COVID-19 by going to treatment at a hospital or outpatient facility. Many health care professional groups and associations have put out recommendations about treatments, therapies, and surgeries for patients.

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Geonetric

NOVEMBER 18, 2020

You probably remember a time when SEO wasn’t focused on human readers. But as search algorithms become more complex and sophisticated, optimizing content for search engines has become more about creating findable, quality content that real people value.

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Geonetric

OCTOBER 18, 2021

Demolish silos Too often, content blueprints create silos on healthcare websites since they follow how an organization is structured internally rather than how a community views the healthcare system – as one entity.

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Geonetric

FEBRUARY 10, 2022

Your website is constantly evolving, and that’s why having a governance framework is essential. Healthcare organizations like yours seek guidance on how to establish internal accountability, define roles, and assign decision-making authority.

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Geonetric

JANUARY 14, 2022

Effective healthcare content explains the complexities of a healthcare system, generates traffic, and makes conversions. Web copy can be difficult to structure and develop. But when done correctly, your website benefits from being user-focused, optimized for search and easy for site visitors to take the next step.

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Geonetric

SEPTEMBER 7, 2021

If so, use these helpful tips to communicate expectations, benefits, and next steps internally while managing your organization’s reputation. Managing the Mandate Every state and health system are going to have people that oppose a COVID-19 vaccine mandate.

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Geonetric

JUNE 23, 2021

PIH Health is a nonprofit, regional healthcare network headquartered in Whittier, CA, with three hospitals, a large multispecialty medical group and a robust post-acute care program. The organization has a large network of PIH Health physicians and more than 7,500 employees — and it keeps growing.

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Geonetric

MAY 25, 2021

Voice, tone, and style may sound like the same thing, but they’re not. They work together to define what your brand sounds like and how it’s perceived. So what’s the difference?

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Geonetric

JUNE 1, 2021

All your top content questions are answered in this eBook. You’ll learn the fundamentals of writing good content for the web and how to develop a successful content marketing strategy. You also benefit from updated insight given that the COVID-19 pandemic has shifted expectations of healthcare marketing.

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Geonetric

FEBRUARY 4, 2020

If you’re trying to appeal to a certain demographic, create and optimize content to suit their interests, and deliver it in the way they want to consume health information. For each piece of content you create — whether it’s a webpage, content marketing piece, or other external communication — consider the demographics of your ideal […].

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Health Information 66

Geonetric

MARCH 1, 2021

You’ve addressed the concerns of myriad audiences, from hospital staff to expectant parents to donors and more. Now it’s time to add one more audience to your list: The newly vaccinated. As of February 26, more than 14% of Americans had received at least one dose of a COVID-19 vaccine. These people still play an […].

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Geonetric

FEBRUARY 17, 2021

As if you weren’t busy enough trying to reassure your community of the COVID-19 vaccine’s efficacy, safety, and potential ability to make a real dent in the pandemic, add something else to your list: answering an understandably eager, growing number of people who want to get themselves or someone they love vaccinated as soon as […].

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Geonetric

DECEMBER 11, 2020

Mistrust in vaccines isn’t new. In a December 2019 Gallop poll, 11% of U.S. adults said they believe vaccines are “more dangerous than the diseases they prevent.” But the number of Americans who are hesitant to take a COVID-19 vaccine is even greater. In May, the Associated Press and the University of Chicago released a […].

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Geonetric

DECEMBER 9, 2020

Marketing tactics and content strategy recommendations Reach the widest audience possible by: Leveraging the same avenues you’ve found most effective for COVID-19 communications so far. Have consumers responded well to your blog, email newsletters, or social media? Deploying a COVID-19 vaccination FAQ page to answer common questions and concerns.

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Geonetric

DECEMBER 8, 2020

Vaccinating healthcare workers and other segments of the population against COVID-19 will be the biggest public health effort of its kind in our history. Initially, there will be limited supply compared to the immediate, high demand. And distributing, storing, scheduling, vaccinating, and tracking is a huge task.

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Public Health 52

Geonetric

AUGUST 1, 2019

Having undergone a recent rebrand from Lawrence Memorial Hospital to LMH Health, the Lawrence, KS-based healthcare organization wanted to make sure their new website showed the breadth and depth of their expanded system and showcased their purpose of being a partner for lifelong health.

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Geonetric

MARCH 19, 2020

Understand Your Community’s Concerns Start with research. Reach out to your call center, frontline staff, and infectious disease specialists. Monitor local news outlets. Check social media and local online forums, like your city’s local subreddit.

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Geonetric

JUNE 30, 2021

Montage Health is a family of organizations dedicated to keeping Monterey County, California healthy.

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Medicare 59

Geonetric

MAY 27, 2020

What Moms-To-Be Want to Know Figure out what your maternity patients want to know about the coronavirus and pregnancy. Coronavirus is a huge search topic right now. Look at online sources to help focus concerns for expecting moms. Consider: What searches are trending on Google? Look at Google Trends to find popular terms and topics. […].

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Geonetric

APRIL 29, 2020

You’ll find guidance on: Voice, tone and readability Language that counters stigma Official disease and virus names Trending terms that may be confusing or tricky Need help updating already published content? Review our quick tips for content governance during a crisis, or reach out to Geonetric’s expert healthcare writers for assistance.

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Geonetric

APRIL 9, 2020

Communities are galvanizing around their hospitals and healthcare providers, looking for opportunities to support the people and services on the pandemic front lines and behind the scenes. Use clear, strategic content to help prospective donors understand how they can assist your organization. Why Do People Donate Time, Talents & Funds?

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Geonetric

JANUARY 13, 2020

Use your website content to make your telehealth services a routine part of your patients’ care connection to your organization.

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Telemedicine Telehealth 52

Geonetric

OCTOBER 22, 2019

Attend our November webinar Register Now Managing the content initiatives at your hospital or health system today takes many forms — from content strategy to content development to content marketing. Staying on top of best practices across all of those disciplines can be overwhelming.

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Geonetric

OCTOBER 14, 2019

Your Careers Content as a Recruitment Tool Are there certain positions your HR team is always trying to fill? Professions that are in high demand, or a certain role that requires skilled candidates with specific training?

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Nursing 40

Geonetric

JULY 31, 2019

When Olmsted Medical Center (OMC), Rochester, MN, set out to redesign their website, they had traditional redesign goals like improving navigation and making the site more user-friendly and more mobile-friendly.

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Geonetric

JULY 29, 2019

Start with Strategy Before you start writing—or even outlining—your service line section, take these steps: Consider your voice, tone, and style – Will your content be academic and authoritative or caring and conversational? Determine your project goals – What do you want to accomplish with this new content?

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Geonetric

JULY 26, 2019

Writers’ skills and abilities come in all shapes and sizes. While your writers may be experts on your brand, there may still be gaps when it comes to the expertise needed for excellent web writing for healthcare. Maybe your staff is made up of digital gurus with little healthcare experience, or maybe they are healthcare […].

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Geonetric

SEPTEMBER 19, 2019

Use your website content to make your telehealth services a routine part of your patients’ care connection to your organization.

Telemedicine 40

Telemedicine Telehealth 40