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Digital Health Tools Are Finding Business Models – IQVIA’s 2021 Read on the Health of Digital Health

Health Populi

Evidence supporting the use of digital health tools if growing, tracked in Digital Health Trends 2021: Innovation, Evidence, Regulation, and Adoption from IQVIA Institute for Human Data Science. Then, IQVIA evaluated the universe of about 40,000 apps available in the iTunes store.

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The COVID-19 Era Has Grown Health Consumer Demand for Virtual Care

Health Populi

One in four people would consider online options as their first-line to evaluating personal health issues — a kind of “digital step therapy,” if you will. The home has emerged as our health hub in the pandemic, and that won’t be just a trend: that will persist.

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A New Era of Virtual Care Has Begun, Accenture Finds

Health Populi

Six in 10 patients said their trust/believe in health care providers increased as a result of COVID-19, followed by 50% of patients finding increased trust in urgent care clinics, 49% in public health institutions, 48% in independent pharmacies. 45% in pharmaceutical companies, and 44% in large retail pharmacy chains.

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Health Privacy and Our Ambivalent Tech-Embrace – Lessons for Digital Health Innovators

Health Populi

And there’s the ambivalence of “concerned embrace” of digital health. The phrase “concerned embrace” was coined in a 2017 Deloitte consumer study on mobile technology trends. This isn’t a universal belief among all health citizens, but a majority still embracing science for medicine].

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The Digital Home: A Platform for Health, via Deloitte and the COVID-19 “Stress Test”

Health Populi

In this year’s 2021 annual report by Deloitte into Connectivity & Mobile Trends, their report details How the pandemic has stress-tested the crowded digital home. consumers’ smartphone use for managing health grew by 50% during the public health crisis. Both you were, and your home was as well.

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COVID-19 Accelerated Digital Health Investments…But It Helps to Be Bigger, Mature and Scaling

Health Populi

Tempering a universally-sunny funding forecast across all digital health start-ups, Sunny explained a few key issues shaping the highly-variable funding trend: while there has been, in his word, a “flood” of new investors entering the space, but many do not have deep health-tech experience.

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A Springtime Re-Set for Self-Care, From Fitness to Cozy Cardio: Peloton’s Latest Consumer Research

Health Populi

health consumers’ Spring 2024 Wellness Trends published March 27th. Once you review the Peloton Spring report, and add in the company’s 2023 Fitness Journey research (analyzing health consumer survey data fielded in August and September ’23), you’ll appreciate the fact that the population of people in the U.S.