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Pharma’s Future Relevance Depends on Empathy, Messaging, Partnering, and Supporting Patients and Providers

Health Populi

This new work-flow for clinicians led to fast-adoption of virtual care platforms – telemedicine, tele-conferencing with patients via apps like Zoom and Skype along with commercially-built telehealth channels, and the prescription and use of remote health monitoring devices placed in patients’ homes.

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Prescription Drugs in the Pandemic, Year 2: Pricing Rx and Going Direct-to-Consumer

Health Populi

First, meet the stakeholders: they are patients, physicians (prescribers, which today can go beyond doctors per se to include nurses, nurse practitioners, pharmacists, and others depending on state licensure), payers, and manufacturers of the drugs. Integrating with the telehealth service Care on the Optum Store.