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Pharma’s Future Relevance Depends on Empathy, Messaging, Partnering, and Supporting Patients and Providers

Health Populi

This new work-flow for clinicians led to fast-adoption of virtual care platforms – telemedicine, tele-conferencing with patients via apps like Zoom and Skype along with commercially-built telehealth channels, and the prescription and use of remote health monitoring devices placed in patients’ homes.

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Trust Is the Currency for Consumer Health Engagement – A Bottom-Line at CES 2020

Health Populi

Six in ten people told Kantar that privacy concerns like data breaches prevent them from using wearable tracking devices or using telemedicine services. While most consumers say technology enables us to be connected with our health care, trust is a barrier to digital engagement.

BioTech 177
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Prescription Drugs in the Pandemic, Year 2: Pricing Rx and Going Direct-to-Consumer

Health Populi

First, meet the stakeholders: they are patients, physicians (prescribers, which today can go beyond doctors per se to include nurses, nurse practitioners, pharmacists, and others depending on state licensure), payers, and manufacturers of the drugs. There is one health care public policy issue that unites U.S.