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Prescription Drugs in the Pandemic, Year 2: Pricing Rx and Going Direct-to-Consumer

Health Populi

In the prescription drug world, the definition of “direct-to-consumer” takes on another flavor this week as UnitedHealthcare launched a program to go DTC with medicines. There is one health care public policy issue that unites U.S. voters across political party: that is the consumer-facing costs of prescription drugs.