Most Consumers Are Health and Wellness Consumers, Even in Hard Financial Times, Accenture Finds
Health Populi
SEPTEMBER 8, 2022
To this point, a relevant Accenture report published earlier in 2022 was titled, The Human Paradox: From Customer Centricity to Life Centricity. As patients continue to morph into health consumers and medical bill payers, they will seek value-based care based on their own values, customers, preferences, and beliefs.
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