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Digital Health Tools Are Finding Business Models – IQVIA’s 2021 Read on the Health of Digital Health

Health Populi

Evidence supporting the use of digital health tools if growing, tracked in Digital Health Trends 2021: Innovation, Evidence, Regulation, and Adoption from IQVIA Institute for Human Data Science. Once upon a time in 2015, exercise and fitness comprised nearly one-half of the digital health categories.

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Consumers’ Health Concerns Grow in the Pandemic Across All Categories – And More Trust Virtual Care

Health Populi

While the “in-person” visit to a doctor or medical professional continues to rank first as consumers’ most-trusted information source, the virtual doc or clinician rose in trust during the COVID-19 pandemic, according to Euromonitor’s latest read on Consumer Health: Changes in Consumer Behaviour during COVID-19.

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Managing the Risks of Fast-Growing Digital Health

Health Populi

For growth, Beazley learned that 90% of business were planning for growth in 2021, 62% were raising capital, and one-third were innovating new products and services. The pandemic has accelerated the use of digital health across its many segments: telehealth, mHealth, software platforms, behavioral health, digital therapeutics, among them.

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Why CES 2022 Will Be Keynoted by a Health Care Executive

Health Populi

Growing orders for Peloton and other connected exercise equipment were noted by CTA’s 2021 consumer-tech forecast , anticipating this as a trend that would mainstream as scale economies and competition expanded the market segment while prices fell.

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How Young People Are Using Digital Tools to Help Deal with Mental Health

Health Populi

Furthermore, more LGBTQ+ younger people sought health information online compared with others, as well as used mobile health apps, connected with providers online, and sought to connect with other people “like me” online. A new mental health risk arose in 2020 in the U.S.

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The Digital Home: A Platform for Health, via Deloitte and the COVID-19 “Stress Test”

Health Populi

In this year’s 2021 annual report by Deloitte into Connectivity & Mobile Trends, their report details How the pandemic has stress-tested the crowded digital home. Looking at the right side of the chart, note the pent-up demand for those who have used digital health tech versus those who would prefer to use them.

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The COVID-19 Era Has Grown Health Consumer Demand for Virtual Care

Health Populi

On the consumerism front, UHC found that over one-half of people have gone online via either web search or mobile app to find medical services and seek price transparency. About 1 in 2 people said that the process of shopping for health care prompted them to change their health care provider.