The Pandemic Accelerated Consumers’ Digital Health Tech Ownership As Big Tech Morphs To Big Health
Health Populi
JUNE 10, 2021
Household penetration of smartwatch ownership grew 12%, whereas activity tracker growth was fairly flat between 2020 and 2021. While connected fitness was gauged in 2019, the other three categories were new to the 2021 study. In 2020, one-fourth of U.S. Smartwatches also have the 8th highest purchase intent among U.S.
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