Remove tag online-marketing
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Challenging Innovators to Design for Older Adults: 2014 -2024

Aging in Place Technology Watch

All baby boomers (born 1946-1964) will be aged 65 by 2030. Still valid -– advice from experts on how not to succeed in a murky market. They range from the obvious but ignored concepts of understanding who else was in the entrepreneur’s chosen market (“No, I don’t really know, but surely we are better.”)

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Over the counter hearing aids – an absurdly long time in coming

Aging in Place Technology Watch

Consider the hearing aid ecosystem that has grown over many years to involve audiologists, a shrinking number of hearing aid makers – only five control 90% of the market! Today you can test your own hearing online. category tags: hearables/hearing technology , hearing loss , baby boomers.

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The Tech Support Chasm -- tough to cross for older adults

Aging in Place Technology Watch

Bafflement may be the starting point when the new device arrives – no manual, just online documentation and user forums for the determined. And check out January 2023 updated Market Overview Technology for Aging ] category tags: AgeTech , Technology - AARP , technology support

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Insights from 2023 Market Overview Technology for Aging

Aging in Place Technology Watch

The 2023 Technology for Aging Market Overview is published. With the establishment of the term AgeTech at CES 2023 , the formal interest in the market of offerings for older adults has now been established. View the full 2023 Market Overview Technology for Aging. . The new, new thing will arrive and be useful.

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Big tech – from simple tools to cynicism and hapless users

Aging in Place Technology Watch

Apple’s Safari did not appear until 2003 and Google Chrome in 2008 – eventually these dominated the browser market, though three cheers for the existence of privacy-oriented browser Brave (2016) and search tool DuckDuckGo (2008). All these tools were initially innocuous, before tracking our behavior online became pervasive and profitable.

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2023 Market Overview (3 of 4) Advice to Vendors --It's Service, not Products

Aging in Place Technology Watch

To reach older adults and their families, one go-to-market channel is not enough. Depending on the product or service, it may need a mix of resellers/distributors, face-to-face, and online sales. If that population needs a technology or service, such as access to benefits, their caregivers must search online on their behalf.

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Internet access changed everything, including for older adults

Aging in Place Technology Watch

Banks still had branches, the drop of 1700+ branches hadn’t happened yet, no doubt because the 2008 market crash hadn’t fully kicked in. As the bank branches closed and online shopping took off, behavior changed. category tags: computers, broadband, and social networking Fast forward to today.

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