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The Digital Consumer, Increasingly Connected to Health Devices; Parks Associates Kicking Off #CES2021

Health Populi

households with broadband have at least one connected health device, which could be a smart watch, a fitness tracker (such as Fitbit), connected exercise equipment (like a Peloton and the NordicTrack Vault), a heart rate monitor (like OMRON’s HeartGuide), a weight scale (like Withings smart scales), or a sleep monitor (e.g.,

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Self-Care is Healthcare for Everyday People

Health Populi

Patients are the new healthcare payors, and as such, taking on the role of health consumers. In fact, health and wellness consumers have existed since a person purchased the first toothpaste, aspirin, heating pad, and moisturizing cream at retail.

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