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Digital Health Tools Are Finding Business Models – IQVIA’s 2021 Read on the Health of Digital Health

Health Populi

Evidence supporting the use of digital health tools if growing, tracked in Digital Health Trends 2021: Innovation, Evidence, Regulation, and Adoption from IQVIA Institute for Human Data Science. Once upon a time in 2015, exercise and fitness comprised nearly one-half of the digital health categories.

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Consumers’ Health Concerns Grow in the Pandemic Across All Categories – And More Trust Virtual Care

Health Populi

Family and friends dropped from 5th place to seventh, product labels fell from 7th to 8th place in trust, and Fitness trainers or coaches declined from 8th place to 10th — perhaps a sign that we were less dependent on the traditional in-person fitness trainer in the physically-distanced pandemic compared with our 2020 normal exercise routines.

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Why CES 2022 Will Be Keynoted by a Health Care Executive

Health Populi

People w3re already adopting digital tech for health before the pandemic began; Apple and Xiaomi dominated market shares for wearable tech globally, and mobile apps for health, wellness, and fitness approached 40,000 available in app stores. Our homes emerged as our health hubs in the #StayHome and quarantine times.

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Health Privacy and Our Ambivalent Tech-Embrace – Lessons for Digital Health Innovators

Health Populi

The most popular ways people currently track their health is for exercise, sleep, weight, diet and food, and blood pressure. consumers), followed by exercise, sleep, weight, nutrition, and then new things like medication, mental health, mood, meditation, and blood sugar all attracting at least 1 in 5 new health tracking people.

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The Growth of Emerging Consumer Electronics Categories Adds to Digital Health Platforms

Health Populi

In my own vision of the retail home health/care ecosystem, these five categories can blur and combinations can serve the consumer’s health at home and on-the-move (for truly mobile health, not just “mHealth” via phone apps).

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A Springtime Re-Set for Self-Care, From Fitness to Cozy Cardio: Peloton’s Latest Consumer Research

Health Populi

Peloton gathered new health consumer data in February and March 2024 to gain insights into peoples’ perspectives on engaging in fitness activities as the weather warms in springtime – a season Peloton’s research found people see as a good time for a “re-set” when it comes to physical and mental health.

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From Boost Mobile and Swype to Xealth: One Entrepreneur’s Journey into Healthtech

Chilmark Research

I have followed this area closely for years – my first real startup attempt was a prescribable app platform in the early days of mHealth ( RxApps ) – but to date, none have actually found a successful business model. 00:05:30] It was premature.

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