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The Digital Consumer, Increasingly Connected to Health Devices; Parks Associates Kicking Off #CES2021

Health Populi

In 2020, the COVID-19 pandemic drove U.S. But the coronavirus era also saw broadband households spending more on connecting health devices, with 42% of U.S. consumers owning digital health tech compared with 33% in 2015, according to research discussed in Supporting Today’s Connected Consumer from Parks Associates.

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Managing the Risks of Fast-Growing Digital Health

Health Populi

Investments in the digital health sector have fast-grown in the past decade, reaching $14bn in 2020 based on Rock Health’s latest read on the market. The COVID-19 pandemic accelerated the field across many industry segments.

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Our Homes Are Health Delivery Platforms – The New Home Health/Care at CES 2021

Health Populi

In my consumer-facing health care work, I’ve adopted the mantra that our homes are our health hubs. Reflecting on my many conversations during CES last week, I’m evolving the concept to our homes morphing into health delivery platforms.

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Trust Plummets Around the World: The 2021 Edelman Trust Barometer in #CES2021 and Microsoft Context

Health Populi

In America, trust truly crashed by December 2020, falling to a low Richard Edelman said he had never seen in the 21 years conducting this study. Last year in January 2020, Edelman found consumers’ trust in healthcare was fairly flat at 67, barely changing in this year’s study. specific findings here.