The Digital Pharmacy: Walgreens’ Emerging Strategy
Chilmark Research
JANUARY 14, 2015
First, Walgreens and WebMD have been collaborating for months on a partnership that brings WebMD tools (namely an online goal-setting/care coaching program) to the Walgreens website, and introduces Balance Rewards-based incentives for users of the WebMD app who are tracking fitness, nutrition, or other health data.
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