2023 Market Overview (3 of 4) Advice to Vendors --It's Service, not Products
Aging in Place Technology Watch
JANUARY 24, 2023
The failure of previous direct-to-consumer approaches underscored the fallacy of inventor-centric thinking that ‘if we create it, they will buy it from us’ or at least find it on Amazon. However, 76% of responders aged 70+ in the most recent AARP survey do not think technology was designed with them in mind. It hasn’t happened yet.
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