Ten tips for launching a product or service in the older adult market
Aging in Place Technology Watch
MARCH 23, 2021
Start with the home page that has modest and friendly graphics and images (not a ransom note with 27 different font size and colors) to identify what the product or service does or is. Don't lead with fear-generating images or force the viewer to start with a video. Remember the briefer landscape of the smartphone user.
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