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Ten tips for launching a product or service in the older adult market

Aging in Place Technology Watch

Start with the home page that has modest and friendly graphics and images (not a ransom note with 27 different font size and colors) to identify what the product or service does or is. Don't lead with fear-generating images or force the viewer to start with a video. Remember the briefer landscape of the smartphone user.

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Ten Tips for Launching a Product or Service – October, 2018

Aging in Place Technology Watch

Start with the home page that has modest and friendly graphics and images (not a ransom note with 27 different font size and colors) to identify what the product or service does or is. Don't lead with fear-generating images or force the viewer to start with a video. with at least one in the past 3-4 months.

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2020 - What about those Ten Tips for Launching a Product? A Recap

Aging in Place Technology Watch

Start with the home page that has modest and friendly graphics and images (not a ransom note with 27 different font size and colors) to identify what the product or service does or is. Don't lead with fear-generating images or force the viewer to start with a video. with at least one in the past 3-4 months.

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2019 Ten Tips for Your New Product or Service Business

Aging in Place Technology Watch

Start with the home page that has modest and friendly graphics and images (not a ransom note with 27 different font size and colors) to identify what the product or service does or is. Don't lead with fear-generating images or force the viewer to start with a video. with at least one in the past 3-4 months.

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It's not about your grandmother - 10 steps before launching!

Aging in Place Technology Watch

To be perceived as an ongoing concern and not have viewers speculate about whether the company is still in business, a press release should be issued for every significant business change, including new executives or customers, moves to new offices, etc., category tags: Boomer-Senior Tech Business , social media , Technology - AARP.

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