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What Google’s BERT Algorithm Update Means for Healthcare Sites

Geonetric

BERT uses artificial intelligence (AI) to understand search queries by focusing on the natural language and not just choosing the main keywords. Breaking Down Google’s BERT Algorithm The latest Google algorithm update is based on a tool created last year, the Bidirectional Encoder Representations from Transformers, or BERT for short.

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What Can Digital Marketing Do for Your Telehealth Service?

American Well

Let’s talk digital—specifically, the main digital marketing channels and how they can be collectively leveraged in a campaign to drive patient engagement with a health system’s telehealth service. But SEO today goes far beyond keywords. By Bridget Kelly, Client Marketing, and Sarah Natoli, Content Marketing. Organic search.

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What Can Digital Marketing Do for Your Telehealth Service?

American Well

Let’s talk digital—specifically, the main digital marketing channels and how they can be collectively leveraged in a campaign to drive patient engagement with a health system’s telehealth service. But SEO today goes far beyond keywords. By Bridget Kelly, Client Marketing, and Sarah Natoli, Content Marketing. Organic search.

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Bonus Features – September 17, 2023 – 20% of healthcare marketers worried about job security amid AI adoption, 53% of executives using AI to address drug diversion “very confident” in their efforts, and more

Healthcare IT Today

That said, many marketers are using AI for tasks such as keyword research (39%), content creation (36%), and content optimization (26%). The main reason: 60% say navigation services employer’s existing carriers don’t meet employer needs.

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