Smile Direct Club: Canary in the B2C Digital Health Coalmine?
Lloyd Price
DECEMBER 19, 2023
A Pioneer in Direct-to-Consumer Dental Care SmileDirectClub, founded in 2014, has revolutionized the orthodontic industry by offering clear aligners directly to consumers through an affordable and convenient platform. The company cited the ongoing challenges it faced from regulatory scrutiny, lawsuits, and declining sales.
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