Peloton comes out with new treadmill after recall

The new Peloton Tread comes with updated safety features including a passcode and safety key.
By Laura Lovett
11:37 am
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Photo courtesy of Peloton 

Peloton will have a treadmill back on the market next week, after the company recalled its Tread+ and Tread in April following a slew of reported injuries and one child death associated with the fitness equipment.

The new version of the Peloton Tread comes with a number of updated safety features. The equipment will now include a Tread Lock feature that requires users to put in a four-digit passcode to unlock the treadmill before turning it on, as well as a Safety Key that helps runners stop a class quickly. According to the company, the key is removable and can be stored separately to avoid unintended treadmill use. 

Hitting the market with a $2,495 price tag, the equipment comes with a 23.8-inch HD touch screen and integrated speakers. Users are able to tap into Peloton classes and workout instructors. It also has speed options and includes control knobs. 

But the treadmill isn’t the only news from Peloton this week. According to a 9to5Google report, code in the Peloton app indicates that the company may be working on a rowing machine. 

WHY IT MATTERS 

Peloton voluntarily recalled its treadmills in May due to safety concerns following increasing pressure from the U.S. Consumer Product Safety Commission (CPSC). In April, CPSC reported 50 incidents and one death related to the technology. 

Since the recall, Peloton has been working on safety features. For example, in May Peloton rolled out a new feature in its Tread+ that locks the device after 45 seconds of inactivity outside of a class or after a user puts it to sleep. The new features were rolled out to clients who decided not to return their products. 

"We've worked hard to make sure the new Tread truly earns its spot in Members' homes. We'll always continue to innovate our hardware, software and safety features to live up to our commitment to Member safety and to improving the full Member experience,” John Foley, Peloton's CEO and cofounder, said in a statement. 

The recall has had some financial implications for the fitness company. In a May earnings call, the company predicted that the recall would cost the company around $165 million. 

THE LARGER TREND 

Peloton has been working on a number of new products. In July, news broke that the company is looking to gamify exercise with a new in-app experience geared toward its stationary bikes tentatively called Lanebreak

Bloomberg reported that the company is working on a heart-rate-monitoring armband. 

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