We like to regularly feature a healthcare IT job that might be of interest to readers. Today, we’re featuring the Marketing Specialist position that was recently posted on Healthcare IT Central. This position was posted by Med Tech Solutions (MTS) and is a remote position.
Here’s a description of the position:
MTS is growing! We are currently seeking a Marketing Specialist to join our team. We are looking for a motivated marketing professional with a proven background running account-based marketing and B2B lead nurturing campaigns for healthcare or technology companies on a national scale. This is an exciting opportunity to join a growing tech company where the ideal candidate will have significant impact on our continued growth.
The Marketing Specialist reports to the Director of Marketing.
Responsibilities/Details include
- Execute, and optimize a data-driven ABM strategy to achieve marketing goals
- Develop and deploy multi-channel ABM campaigns, including crafting strategy, and creating customized nurture campaigns
- Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
- Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics
- Develop lead nurture campaigns to foster middle of funnel leads
- Test and iterate nurture campaigns to see improved results
- Work with the marketing team and subject matter experts to create content in support of the nurture campaigns
- Collaborate with the marketing team to generate leads through trade shows, webinars, thought leadership, email promotion, social media, and more
Skill/Knowledge Requirements
- Bachelor’s degree in marketing or related field experience
- 7+ years of experience in marketing including 4+ years of experience in account-based marketing and lead nurture campaigns
- Previous healthcare or technology industry experience considered an asset
- Strong written and verbal communication skills
- Experience with marketing automation software such as Pardot, HubSpot, or Marketo
Looks like a great opportunity for those with experience with marketing specialties! If this looks like a position that would interest you, check out the full details for the job and how to apply.
As always, you can search our Health IT job board for a variety of jobs from leading companies in the industry. You can also register for free and post your resume where recruiters search for job candidates regularly.
