Consumers Focus on Basic Needs in the COVID-19 Pandemic: Is Self-Care a New Normal?
MAY 6, 2020
Personal health, food and medicine, safety and financial security are consumers’ top priorities as of April 2020, learned in consumer research analyzed in How COVID-19 will permanently change consumer behavior from Accenture. Both health and economic concerns plague consumers around the world as people “strive to adapt to a new normal,” Accenture reports. Finally, the Indifferents , a small group of 1 in 10 consumers, live lives as “business as usual.”