For those that have followed our site for a while, you know that the Healthcare IT Today parent company, Healthcare Scene, is also the organizer of the HITMC (Healthcare and IT Marketing Conference). This community of healthcare marketing and PR professionals was so excited to be back together in person. The opportunity to connect with each other has been extraordinary. Below, I’ll share 7 marketing insights that were shared at the conference, but be sure to scroll through the conference Twitter feed (#HITMC) to learn a lot more.
Buzzword trends in health IT from @Colin_Hung:
On the up:
📌 Patient experience
📌 Care-at-home
📌 Health equity
📌 SDOH
📌 Remote patient monitoring#HITMC pic.twitter.com/E3HnxqVgs2— Ashley Dauwer (@amariedauwer) May 10, 2022
This was fascinating for those of us that write about the industry. Lots of write about when it comes to these topics.
As #marketing & #pr professionals, are we advocating for authentic, human connection?
👇💡People like to follow people, not companies
👇
Read that again#HITMC @HITMarketingPR pic.twitter.com/vqZEScjRwu— Julie Wolk (@JulieatCarium) May 10, 2022
It’s called social media for a reason. We want to be social. Who wants to be social with a company?
#HITMC by the numbers with @Colin_Hung:
📉 Covid coverage reaches new low
📈 Disease & condition focused coverage increasing
📰 84 articles a day published in health IT!Thanks for helping us make more informed marketing decisions, @HITMarketingPR! pic.twitter.com/TNEUMujC25
— Ashley Dauwer (@amariedauwer) May 10, 2022
The amount of health IT content that’s being shared is amazing. Let’s hope the COVID trend continues when it comes to not covering it since it’s becoming less of an issue.
“Public Relations must be a wholistic approach – it needs to be tied to other marketing efforts, such as campaigns, blogs, social, and bylines” @HealthITMKTG #HITMC #HITMC22 @FINNPartners @AgencyTen22 pic.twitter.com/hWdsoLIMet
— Liz Carroll (@Liz_Carroll24) May 10, 2022
I think many PR people think of PR as landing the article. Erin Wabol from FINN Partners made a compelling case for taking that wholistic marketing approach to your PR efforts. The article is in some ways just the beginning of the article.
It take a village. You have to know what you stand for. You have to know your story. Everyone is a part of sales. Everyone on the team creates the village. @LarryKaiser #hitmc
— Dani Patterson (@DaniHamiPatt) May 10, 2022
Do you know these things? What do you think of the idea that everyone is part of sales?
“I don’t think in terms of, ‘Is this topic tired?’ I think about, ‘Does this person have something new to say about this topic?'”: @JonahComstock #hitmc #hitmc22 pic.twitter.com/iDbiAReCw8
— Innsena Communications (@InnsenaComms) May 10, 2022
This is a great insight from a health IT journalist. It’s not usually about the topic. It’s whether an expert can move the topic forward in an interesting way.
If you’re a healthcare marketing professional, be sure to check out our HITMC community.
