Health Consumers Are Now Amazon-Primed for Healthcare – HealthConsuming Explains, Part 2
Health Populi
APRIL 29, 2019
As patients now assume the role of health consumer, they rationally expect retail-level experiences with greater first-dollar payment for health insurance, health care services and medical products like prescription drugs. Consumers know what good retail looks and feels like, and are focusing that experiential lens on health care, Aflac found when their Workforces Survey polled Americans on what they’d like their health insurance shopping process to feel like.
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