Consumers Focus on Basic Needs in the COVID-19 Pandemic: Is Self-Care a New Normal?
Health Populi
MAY 6, 2020
Finally, the Indifferents , a small group of 1 in 10 consumers, live lives as “business as usual.” No surprise, then, that this group is the least-stressed of all five consumer segments, least likely to purchase hygiene and cleaning products. They are not product-hoarders and shop for people beyond their own households.
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