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Digital Health Tools Are Finding Business Models – IQVIA’s 2021 Read on the Health of Digital Health

Health Populi

In the Age of COVID, over 90,000 new health apps were released, as the supply of digital therapeutics and wearables grew in 2020. Evidence supporting the use of digital health tools if growing, tracked in Digital Health Trends 2021: Innovation, Evidence, Regulation, and Adoption from IQVIA Institute for Human Data Science.

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Our Mobile Health Data: Shared, Identifiable, and Privacy-Deprived

Health Populi

As more mobile app users — consumers, patients, and caregivers — use these handy digital health tools, much of the data we share can be re-identified and monetized by third parties well beyond those we believe we’re sharing with. Will Americans benefit from a U.S.-style style GDPR?

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Managing the Risks of Fast-Growing Digital Health

Health Populi

Investments in the digital health sector have fast-grown in the past decade, reaching $14bn in 2020 based on Rock Health’s latest read on the market. Beazley conducted a survey among 376 digital health and wellness practitioners and divined four key themes from the research on risk, growth, insurance, and understanding.

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For Health Consumers, Trust, Privacy, & Good Experience Must Be Baked Into Digital Health Care

Health Populi

Accenture probes this question in a report published today asking, How Can Leaders Make Recent Digital Health Gains Last? had adopted wearable technology for health tracking, a nearly 50% decline from 2019 (from 33% in 2018 to 18% in late 2019).

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Consumers’ and Physicians’ Growing Embrace of Digital Health via PwC

Health Populi

We’ve reached an inflection point on the demand side among consumers for digital health options, PwC suggests in their report on the New Health Economy coming of age. The report outlines health/care industry issues for 2019, with a strong focus on digital health.

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Consumers’ Embrace of Digital Health Tech Stalls, and Privacy Concerns Prevail – Accenture’s 2020 Research

Health Populi

Millions of dollars and developers’ time have been invested in conceiving and making digital health tools. Some, but not necessarily a majority, of consumers see benefits in using digital health — primary for wellness and prevention, and to get a better understanding of personal health.

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Health Privacy and Our Ambivalent Tech-Embrace – Lessons for Digital Health Innovators

Health Populi

At the same time, 2 in 3 people were also concerned aobut the privacy of their health information on apps. And there’s the ambivalence of “concerned embrace” of digital health. The phrase “concerned embrace” was coined in a 2017 Deloitte consumer study on mobile technology trends.