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Digital Health Tools Are Finding Business Models – IQVIA’s 2021 Read on the Health of Digital Health

Health Populi

Evidence supporting the use of digital health tools if growing, tracked in Digital Health Trends 2021: Innovation, Evidence, Regulation, and Adoption from IQVIA Institute for Human Data Science. Once upon a time in 2015, exercise and fitness comprised nearly one-half of the digital health categories.

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Managing the Risks of Fast-Growing Digital Health

Health Populi

Investments in the digital health sector have fast-grown in the past decade, reaching $14bn in 2020 based on Rock Health’s latest read on the market. Beazley conducted a survey among 376 digital health and wellness practitioners and divined four key themes from the research on risk, growth, insurance, and understanding.

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Our Mobile Health Data: Shared, Identifiable, and Privacy-Deprived

Health Populi

As more mobile app users — consumers, patients, and caregivers — use these handy digital health tools, much of the data we share can be re-identified and monetized by third parties well beyond those we believe we’re sharing with. Will Americans benefit from a U.S.-style style GDPR?

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Consumers’ Embrace of Digital Health Tech Stalls, and Privacy Concerns Prevail – Accenture’s 2020 Research

Health Populi

Millions of dollars and developers’ time have been invested in conceiving and making digital health tools. Some, but not necessarily a majority, of consumers see benefits in using digital health — primary for wellness and prevention, and to get a better understanding of personal health.

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The Growth of Emerging Consumer Electronics Categories Adds to Digital Health Platforms

Health Populi

In my own vision of the retail home health/care ecosystem, these five categories can blur and combinations can serve the consumer’s health at home and on-the-move (for truly mobile health, not just “mHealth” via phone apps).

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Health Privacy and Our Ambivalent Tech-Embrace – Lessons for Digital Health Innovators

Health Populi

At the same time, 2 in 3 people were also concerned aobut the privacy of their health information on apps. And there’s the ambivalence of “concerned embrace” of digital health. The phrase “concerned embrace” was coined in a 2017 Deloitte consumer study on mobile technology trends.

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COVID-19 Accelerated Digital Health Investments…But It Helps to Be Bigger, Mature and Scaling

Health Populi

“Compare digital health to airlines, cruise lines, and other industries” and the sector looks quite privileged, opined Matthew Holt in a discussion on a study diving deeply into the State of Digital Health , conducted by Catalyst @ Health 2.0 and sponsored by WIPFLI. million, with a median of $3.9