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Mapping Out Your Member Journey for Associations with Certification Programs

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Associations are created to represent a group of individuals or companies that share a common interest or profession. One of the main goals of an association is to provide its members with value and resources that can help them grow and succeed. Mapping out a member journey is an essential tool for associations, especially those with a certification program, to help them better understand their members’ needs and interests.

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Association News: Experiences Come First in Member Engagement

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Member engagement is crucial for the success of any association, but which comes first, value or experiences? This chicken and egg conundrum has long been debated, but according to Sarah Sladek, the answer is clear – experiences come first. In her book, Elevating Engagement: Uncommon Strategies for Creating Thriving Member Communities, Sladek shares her insights on how associations can prioritize experiences to engage members.

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The Comprehensive Learner Record: A Game-Changer for Association Management

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The higher education sector has long utilized the comprehensive learner record (CLR), a tool that helps track a person’s education and experience at a granular level. But did you know that this concept could have even more value for associations than for colleges? Academic transcripts and workplace performance records have been tracked for years, but they have limitations and are often difficult to evaluate outside of their original context.

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Maximizing Member Renewals with AMS Tools

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Your association relies on its members as the foundation of its success. One of the most important aspects of maintaining a healthy membership base is ensuring seamless renewals for your members. Fortunately, Association Management System (AMS) tools can help you streamline the renewal process and enhance the overall experience for your members. MC Professional and MC Trade, two popular AMS tools, offer built-in features that can help you identify renewal patterns, improve communication, simplif

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Hiring Diverse Vendors: Tips for Event Planners Hosting Out-of-Town Events

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Hosting events in a new city can be an exciting opportunity, but it can also present unique challenges for event planners who want to ensure that they hire diverse vendors. As an event planner, you want to meet your organization’s DEI goals and hiring vendors from different backgrounds and cultures is an important part of that strategy. Here are some tips to help you build a diverse supplier base when hosting an event in a different city: 1.

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JAMA Article Shows Telehealth Slowed Opioid Overdoses During Pandemic

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WASHINGTON, DC, AUGUST 31, 2022 – The American Telemedicine Association (ATA) and ATA Action issued the following statement in response to today’s publication of a study authored by the Centers for Disease Control and Prevention, the Centers for Medicare & Medicaid Services, and the National Institute on Drug Abuse. This study, published online in JAMA Psychiatry (doi:10.1001/jamapsychiatry. 2022.2284), examined the impact of telehealth services for substance use disorder treatment and the p

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Reducing Administrative Costs Within US Healthcare: A Summary

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Published in the March of 2020, the policy proposal “ Reducing Administrative Costs in U.S. Health Care ” by David Cutler for the Hamilton Project at Brookings outlines a detailed perspective on how to understand and alleviate the weight of unnecessary healthcare spending. He begins with a jarring statistic: the administrative costs of healthcare are twice as great as what we spend on caring for cardiovascular disease and three times as great as what we spend on caring for cancer.