Mapping Out Your Member Journey for Associations with Certification Programs
Continue Education Journal
MARCH 13, 2023
Associations are created to represent a group of individuals or companies that share a common interest or profession. One of the main goals of an association is to provide its members with value and resources that can help them grow and succeed. Mapping out a member journey is an essential tool for associations, especially those with a certification program, to help them better understand their members’ needs and interests.
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