Online Patient Payments Are Appreciated Regardless of Demographic

The healow suite of apps from eClinicalWorks opens up many common healthcare tasks to patients. In our recent video interview at the eClinicalWorks Enterprise Summit, Ben Broseke, IT Director at Orthopaedic Institute of Ohio, Inc., describes the dramatic improvements in payments they go by deploying healow Pay.

healow Pay is an online payments service that enables patients to pay their bill quickly online. The Orthopaedic Institute of Ohio has saved about 25% in costs by using healow Pay in place of paper billing, although some patients still prefer paper.

While many wonder if online payments will work with their older population, the online services turned out to be popular across all demographics, including older patients.  Broseke didn’t see any demographic issues with patients being able to pay online.

However, the Orthopaedic Institute of Ohio did learn one important lesson when rolling out healow Pay. Before starting to send messages to patients, they should have done a better job notifying patients and their staff of the change. Both were confused and were afraid at first that the service was a scam.  If they’d done a better job communicating the details of the new service, they could have avoided patients feeling unsure about the new service being legitimate and their staff having to field calls about the change.

Watch the video for more insights about Boseke’s experience rolling out online pay with healow Pay.

Learn more about Orthopaedic Institute of Ohio, Inc: https://www.orthoohio.com/

Learn more about eClinicalWorks: https://www.eclinicalworks.com/

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About the author

John Lynn

John Lynn is the Founder of HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

   

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