The Evolution of Self-Care for Consumers – Learning and Sharing at CHPA
Health Populi
MARCH 19, 2019
Value-based insurance design is the holy grail, at least for new drugs,” Nicholas was quoted in the New York Times. As an example, Kristin pointed to the Tylenol #WeCare campaign, shown in this video: IRI’s Nishat Mehta tag-teamed with Kristin, discussing the growth and importance of influencer campaigns and new marketing modes.
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