The Evolution of Self-Care for Consumers – Learning and Sharing at CHPA
Health Populi
MARCH 19, 2019
As an example, Kristin pointed to the Tylenol #WeCare campaign, shown in this video: IRI’s Nishat Mehta tag-teamed with Kristin, discussing the growth and importance of influencer campaigns and new marketing modes. Edelman’s health industry segments for this study are pharma, consumer health, insurance, biotech/life science, and hospitals.
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