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How Twitter Revealed Consumer Health Care Trends in the Pandemic

Health Populi

And, many tags related to mental health became well-used, such as #MentalHealthMatters, #MentalHealthAwareness, #WellBeing, and #BellLetsTalk from the campaign addressing stigma. Tweeters also expanded their use of new phrases like doom scrolling, trauma dumping, and meeting fatigue in 2019 into 2020.

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Three More Signposts on the Road to Retail Health – Weight Loss Drugs, OTC Birth Control and Fashion-Meets-the-Flu

Health Populi

The Mucinex brand worked with the NYC agency Barbarian on this program, with the goal of evolving from health care product to a holistic wellness lifestyle brand Mucinex’s agency Barbarian collaborated with fashion designers Steven Alan and Christina Viviani. who started with the question, “What does Mucinex do?”