Webinar
Support Your COVID-19 Vaccination Efforts with Your Marketing Strategy
Local health systems have a major role to play in not only providing Coronavirus vaccinations but also in combatting misinformation. In May, the Associated Press and the University of Chicago released a study showing that 50% of Americans were either hesitant or unwilling to take a COVID-19 vaccine. Couple that with the fact that Americans trust their local healthcare organizations more than ever before, and your hospital is poised to be a key player in answering your community’s top vaccine-related concerns.
Join David Sturtz, Vice President, Marketing and Business Development, along with experts Stella Hart, Web Content Strategist & Writer, and Tim Lane, Director, Digital Marketing, for a timely discussion to help your marketing team hit the ground running. You’ll walk away with expert advice on battling general mistrust around COVID-19 and vaccinations and effectively sharing accurate information with your community.
Attend this webinar and learn how to:
- Develop the most effective messaging for your target audiences, including internal
- Keep empathy at the forefront of your vaccine-related messaging
- Write compelling web content and FAQs to aid site visitors in vaccine research
- Identify different communication vehicles and channels to reach different audiences, including blogs, email newsletters, and social media
- Utilize organic and paid search to connect with health consumers and get answers to them when they need it most
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Presenters
David Sturtz
VP, Experience Strategy
David focuses on tackling challenges in digital strategy, experience and innovation for the biggest names in healthcare. He uses his deep understanding of UX strategy and digital experience technology to find solutions that help healthcare leaders drive change and enhance the consumer experience. As Geonetric’s Vice President, Experience Strategy, he brings creativity and a strategic mindset to connect dots and get complex digital initiatives from stuck to delivering real business value. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.
Stella Hart
Senior Web Writer and Content Strategist
Stella is an experienced healthcare marketer and editor. As a former social worker and patient education writer, she’s passionate about health literacy and giving patients the tools they need to take an active role in their care. At Geonetric, she uses data to drive strategic marketing recommendations and develops engaging, SEO-friendly content that reaches the right audiences at the right time and drives conversions. She holds bachelor’s degrees in English and music from Drake University and a master’s degree in strategic communications from the University of Iowa.