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Consumers’ Embrace of Digital Health Tech Stalls, and Privacy Concerns Prevail – Accenture’s 2020 Research

Health Populi

Let’s call out the two keywords in this phrase: Concern + Embrace. . “Privacy” is mentioned over 500 times in the document; “HIPAA,” well over 300. On Monday 9th March 2020, at the start of this week, the U.S. And, there are over 500 mentions of the word, “security.”

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Bonus Features – September 17, 2023 – 20% of healthcare marketers worried about job security amid AI adoption, 53% of executives using AI to address drug diversion “very confident” in their efforts, and more

Healthcare IT Today

of its Security Risk Assessment Tool , with updated features including the ability for organizations to track response to HIPAA security vulnerabilities inside the tool. That said, many marketers are using AI for tasks such as keyword research (39%), content creation (36%), and content optimization (26%).

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Digital Healthcare Marketing: Patient Engagement Tools for Healthcare Referrals

Telebehavioral Health Institute

One of the most heavily trafficked keywords on Google, “healthcare marketing,” has left many providers to fall prey to online directory services that can charge from $49 per month to $2500 per year for a digital profile or $10,000 for a simple website. Focusing on HIPAA compliance as a patient engagement tool is also a good idea.

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