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February 2020 Telehealth Industry Happenings

Ortholive

Years from now, a Google search of February 2020 will likely bring up more articles with the keywords “coronavirus” over any other type of news. But behind the headlines, telemedicine continued to make it’s way steadily into the mainstream. Here’s what happened in the telehealth industry last month.

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What Google’s BERT Algorithm Update Means for Healthcare Sites

Geonetric

Breaking Down Google’s BERT Algorithm The latest Google algorithm update is based on a tool created last year, the Bidirectional Encoder Representations from Transformers, or BERT for short. BERT uses artificial intelligence (AI) to understand search queries by focusing on the natural language and not just choosing the main keywords.

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5 Improvements You Can Make to Your SEO Strategy

TheraNest

Create and verify a Google Business Profile. This should be the very start of any SEO strategy and is important because Google uses the fact that you have a Google My Business profile as additional proof that your website is legitimate. Remember, Google’s business is dependent on sending searchers to good websites.

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Digital Healthcare Marketing: Patient Engagement Tools for Healthcare Referrals

Telebehavioral Health Institute

One of the most heavily trafficked keywords on Google, “healthcare marketing,” has left many providers to fall prey to online directory services that can charge from $49 per month to $2500 per year for a digital profile or $10,000 for a simple website.

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Why Health apps are like the Wild West, with Apple just riding into town

Lloyd Price

Googlekeyword searches. If you’re a physician or reasonably savvy consumer, Google Scholar provides the easiest access to evidence-based information. There was also a glaring lack of studies with actual consumers to see how they use these apps and what the impact on individual health, whether for better or worse, might be.

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7 Ways to Stay Connected While Maintaining Social Distancing

DrKumo Remote Patient Monitoring

Some of the most popular video platforms are Facebook Messenger, Skype, Zoom, Google Hangouts, and a lot more. You can get started by searching for keywords for your favorite songs or genres along with the free online concerts. You can schedule or create a meeting time and send out invites to friends or loved ones.

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E&T: Health apps frequently neglect privacy of users, study finds

mHealth Insight

The researchers looked at 20 free apps available on Google Play, all of which had been downloaded between 100,000 and 10 million times and had a minimum rating of 3.5/5. With some resources and considered use of keyword advertising you can probably engage them too (because as we know most Patients are googling their condition/diagnosis).

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