healthcare-providers-are-behind-the-marketing-curve 
Electronic Health Reporter
AUGUST 30, 2019
While pharma companies have grown to become effective direct-to-consumer (DTC) marketers, hospital systems and other large providers lag behind the rest of the industry when it comes to creating highly efficient, measurable and accountable DTC marketing programs. First, they have never needed to compete historically.
Health Populi
JUNE 30, 2023
in 2024, according to the annual report from the PwC Health Research Institute, Medical cost trend: Behind the numbers 2024. Every year, the PwC HRI team goes behind those numbers to assess cost inflators and deflators which underpin annual medical inflation. Health care cost trend will spike up another percentage point to 7.0%
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Digital Health Global
MAY 4, 2023
Amulet will work closely with m+a’s founders and management to accelerate their long-term growth strategy, expanding its service offerings in analytics and media, and providing additional resources and infrastructure to scale. Terms of the transaction were not disclosed. Today, we are at an important inflection point in our growth trajectory.
Healthcare IT Today
MARCH 10, 2023
The following is a guest article by Suzanne Arroyo, Senior Content Strategist, and Christopher Ryan, Chief Strategy and Marketing Officer at Avionté. The healthcare system will continue to be put under pressure by an aging nursing workforce, increased turnover, and a maturing baby boomer population that needs more complex care.
Health Populi
JUNE 13, 2018
When it comes to healthcare costs, lines that decline over time are generally seen as good news. That’s how media outlets will cover the top-line of PwC’s report Medical cost trend: Behind the numbers 2019. Simply put: the impact of growing financial risk for healthcare costs will be felt by patients/consumers themselves.
Lloyd Price
JUNE 10, 2018
Traditional digital health models Most developed countries have moved away from paper-based healthcare solutions and have adopted or are in the process of adopting ‘traditional’ digital healthcare models (see Figure 4). It allows patient healthcare records to be shared across the entire healthcare system.
Henry Kotula
NOVEMBER 10, 2017
“Just that one factor provides a bottom-line advantage of four to nine percentage points [in profitability], which is almost insurmountable.” “Just that one factor provides a bottom-line advantage of four to nine percentage points [in profitability], which is almost insurmountable.” ” Means to an End. .
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