Authenticity in Healthcare Communication – #HITsm Chat Topic

We’re excited to share the topic and questions for this week’s #HITsm chat happening Friday, 9/10 at Noon ET (9 AM PT). This week’s chat will be hosted by Christina Vanvuren (@xtinavanvuren) on the topic “Authenticity in Healthcare Communication.

In a noisy world, one of the best ways for brands (personal brands included) to stand out is to communicate with authenticity. The definition of authentic is “of undisputed origin; genuine.” Since social media is largely used as a way to show a “highlight reel,” communicating authentically can be easier said than done.

As a healthcare professional, promoting yourself, your company, or both, in a genuine way – a way that’s true to your/your brand’s personality and values – while also maintaining a certain level of professionalism, can feel like a juggling act.

Join us for this week’s #HITsm chat where we’ll discuss the following questions and topics.

Topics for this week’s #HITsm Chat:

T1: Why does authentic communication matter in healthcare? #HITsm

T2: What does authentic communication look like in practice, especially on social media? #HITsm

T3: Where’s the line between authentic sharing and oversharing? #HITsm

T4: How can individuals/brands start practicing authentic communication? #HITsm

T5: What examples of authentic communication have you seen? #HITsm

Bonus: What does communicating authentically look like for you personally? #HITsm

Upcoming #HITsm Chat Schedule

9/17 – The Patient Voice
Hosted by Grace Vinton (@HITeawithGrace) from @AmendolaComm

9/24 – Culture’s Role in Healthcare
Hosted by Abner Mason (@abnermason) from @ConsejoSano_US

10/1 – Building a Health IT Startup in a Highly Competitive Marketplace
Hosted by Kelly Benning (@KellyBChurch)

10/8 – Fhun with FHIR
Hosted by Jeremy Coleman (@JeremyColeman)

10/15 – TBD
Hosted by TBD

10/22 – TBD
Hosted by TBD

10/29 – TBD
Hosted by Julie Maas (@JulieWMaas) from @EMRDirect

We look forward to learning from the #HITsm community! As always, let us know if you’d like to host a future #HITsm chat or if you know someone you think we should invite to host.

If you’re searching for the latest #HITsm chat, you can always find the latest #HITsm chat and schedule of chats here.

About the author

John Lynn

John Lynn is the Founder of HealthcareScene.com, a network of leading Healthcare IT resources. The flagship blog, Healthcare IT Today, contains over 13,000 articles with over half of the articles written by John. These EMR and Healthcare IT related articles have been viewed over 20 million times.

John manages Healthcare IT Central, the leading career Health IT job board. He also organizes the first of its kind conference and community focused on healthcare marketing, Healthcare and IT Marketing Conference, and a healthcare IT conference, EXPO.health, focused on practical healthcare IT innovation. John is an advisor to multiple healthcare IT companies. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy.

   

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