The growing importance and future of Behavioural Science in HealthTech and Digital Health
Lloyd Price
MARCH 30, 2024
Exec Summary: The convergence of healthcare and technology (HealthTech) has created a booming digital health industry. But technology alone isn't enough. Behaviour science is emerging as a powerful force in this field, with the potential to revolutionise how we approach health and wellness. Why is Behaviour Science Important? Understanding the "Why": Traditional medicine often focuses on the "what" (disease diagnosis and treatment).
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