OmniPEMF, a creator of wellness devices, has released its neurostimulation headband, called NeoRhythm, for worldwide availability today.

The headband uses pulsed electromagnetic field (PEMF) technology to help wearers create the desired mental state for sleep, relaxation, focus, pain relief, meditation or energy.

The PEMF technology in the headband triggers the brain to mimic the signals created by NeoRhythm, creating “brainwave entrainment,” which is the brain’s ability to match external frequencies.

OmniPEMF compared this process to the feeling of getting sleepy on a train ride. The brain can match the rhythm of the wheels to create a feeling of relaxation and sleepiness.

NeoRhythm can be worn in five different positions on the head to better reach the part of the brain being targeted.

It also includes six stimulation programs that utilize different frequencies in order to achieve the desired mental state. They include one for sleep, which helps slow down the brain; a deep relaxation program that helps users reach a state of calmness; a program for focus that leads to a higher state of perception; a pain-control system that reduces sensitivity to discomfort; a meditation program; and an energizing program for the mind and body.

NeoRhythm connects to an app that houses the six programs and tells users how long they last, the frequency used and how the user should position the headband.

WHY IT MATTERS

PEMF technology has been used in several clinical trials to reduce pain, enhance focus and increase relaxation. In all of those studies, PEMF was found to be effective.

This technology could offer a non-invasive and non-pharmaceutical approach to treating conditions like chronic pain, insomnia and mental health issues.

All of these conditions are relatively common among adults. The National Center for Biotechnology Information estimates that 30% of adults have at least one symptom of insomnia. Up to 40% of U.S. adults have chronic pain, according to the Centers for Disease Control and Prevention. The National Institute of Mental Health cites that nearly 20% of U.S. adults live with a mental illness.

THE LARGER TREND

OmniPEMF isn’t the only company creating headbands to promote wellness.

Muse has a brain-sensing headband that connects to a smartphone app and provides meditation data, and Dreem has a connected headband that tracks the user’s brain activity, using EEG, while they sleep.

FlexPulse carries a PEMF device that can be worn on any part of the body, not just the head.

ON THE RECORD

“For decades, PEMF technology has been used in expensive wellness devices, but OmniPEMF has taken that technology and put it into a small and affordable wearable device for anyone to use,” Marko Kadunc, CEO of OmniPEMF, in a statement, said in a statement. “Millions of people worldwide struggle with sleep, focus and anxiety. After collaborating with neurostimulation researchers, professionals and other experts to ensure our product is top of the line, we’re extremely pleased to bring NeoRhythm to market, giving people the power to change their mental state on demand.”