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The Retail Health Battle Royale in the U.S. – A Week-Long Brainstorm, Day 3 of 5 – Apple as “Intelligent Health Guardian”

Health Populi

Supporting the medical community for research and innovation, physician-patient relationships, and bolstering public health. Central to Apple’s health support for consumers is putting “health data in one place,” a goal on which the Apple Watch and the Health app have been built.

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Food as Medicine – Philips’ Take On An Apple A Day from the Rijksmuseum

Health Populi

Here’s my write-up of health, everywhere, at #SXSW2015 , including the Philips story. The serious public health data informing this campaign is that 85% of Europeans do not consume sufficient recommended quantities of fresh produce on a daily basis. File this in your best-in-class healthcare marketing case studies.