The Trust Deficit Is Bad for Health: A Health/Care Lens on the 2022 Edelman Trust Barometer
Health Populi
JANUARY 18, 2022
“Health is the cornerstone to our core needs, thereby the cornerstone to trust.” ” So wrote Kirsty Graham , Global Leader of Sectors and Global Chair of Health at Edelman, in an essay explaining the 2022 Edelman Trust Barometer. The only declining industry segment here was social media, falling over the year.
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